Hand Care Is Finally Being Treated Like Skincare

Every August, the research firm Circana publishes a first-half snapshot of the U.S. beauty industry, and this year's read, released August 11, was a quiet vindication for a category we've cared about since Palma de Salus began. Prestige skincare grew nine percent in the first half of 2026, and mass retail skincare outperformed the broader mass beauty market, driven in part by gains in hand and body lotion. Not the latest serum. Not a new device. Hand and body care: the drawer of the bathroom cabinet that usually gets the last thought, not the first. It's a small line in a large report, but for a category that's spent years as an afterthought, a small line is still a shift.

A category we never treated as secondary

We didn't need a market report to tell us hands matter. It's the reason Palma de Salus exists. Hands are exposed, washed, and worked harder than almost any other part of the body, and they show it first, yet skincare has spent decades organizing itself around the face. That imbalance is what "it's all in your hands" was built to correct: not a slogan borrowed from a trend, but the belief we started with, years before hand and body care showed up as a line item in an industry report.

So when the data starts moving in this direction, we notice it, but we don't need it to validate what we already believed. What it does confirm is that more people are starting to give their hands the attention we think they've always deserved.

What's actually in ours

Where we've stayed careful is in not treating "hand care is having a moment" as an invitation to add ingredients for the sake of a longer label. Our Hand & Body Wash is built around upcycled olive pit powder, a byproduct of olive oil production, repurposed here as a gentle exfoliant, alongside avocado oil for conditioning. Our Hand Sanitizing Serum, FDA Registered, pairs avocado oil, jojoba oil, hyaluronic acid, and castor oil with Centella Asiatica and vitamins B3, B5, and E, so the ordinary act of sanitizing is asked to do more than the bare minimum. Every ingredient earns its place because of what it does, not because of how the list reads.

That's the standard Dr. Aradhna Juneja formulates to, trained as a chiropractor to think about the body as a whole system, not just its surface, and it's the standard we'll keep holding ourselves to as the rest of the industry catches up to something we never doubted: hands were never the side category. They were always the story.

Small batches, on purpose

It's also why we've kept production small. Every wash, serum, and candle is made by hand, in small batches, in Dubai. A category that's finally being taken seriously deserves more than faster manufacturing to meet the moment; it deserves the same attention it would have gotten if the industry had been paying attention all along. Growing into a bigger market doesn't change how carefully something gets made, it just means more people get to notice.

👉 See what's actually in every Palma de Salus formula.